A leader in the natural products industry, applying pharmaceutical standards to botanical product development, Univera offers a wide range of products to help anyone achieve a “Live Young” lifestyle at ANY and EVERY age. A strong network of Independent Associates shares these products with the world. See more at www.newunivera.com.
Job Title: Manager of Social Media and Online Commerce
Reports To: Director of Marketing
STIP Level:Employee Level II
This position manages and executes upon strategic digital marketing objectives to increase revenue, ensure strong reputation management and positive engagement with our field associates.
Qualifications & Experience Bachelor’s degree in marketing and five plus years’ experience in online marketing or the equivalent combination of education and experience Strong leadership skills and proven people management experience
Experience in consumer product marketing essential and Multi-Level Marketing (MLM) experience preferred (strong preference given to MLM Marketing experience)
Proficient in using MS Office (Excel, Word and PowerPoint)
Marketing Automation Software, CMS (WordPress) and Adobe Photoshop experience required, basic HTML and CSS knowledge a plus
Clear understanding of SEO and mid-level expertise in SEM strategies, and a minimum three years’ experience managing SEM and SEO campaigns
Deep interest and knowledge in blogs and social media marketing
Proven written and verbal communication skills, as well as exceptional organizational skills
Strong interpersonal and team-player skills with an ability to communicate at all levels of an organization both internally and externally
Positive attitude, ability to manage multiple projects while maintaining strong attention to detail
Develop, propose and implement Internet marketing strategies, lead and contribute to improvements in processes for internet marketing, reporting and analysis
Manage and lead team of digital marketing professionals
Work with the Online Content Editor to coordinate content updates to the Univera website and also act as backup to perform these updates using the content management system; develop easy-to-use, clear, concise, comprehensible content
Assist in the execution, management, and tracking of various web marketing programs
Collaboratively work with design and content management team
Create content for feeds and snippets in various social media platforms; develop and maintain social media profiles and send out quality messages on various social media platforms
Drive traffic to websites using a variety of methods, ensure content appears high on search rankings
Establish an effective presence on social media sites, monitor company’s online reputation
Integrate other online presences including social media outlets with email campaigns; follow up on responses and solicit customer feedback and optimize campaigns accordingly
Assist with the preparation of analytic reports on web, email marketing, social media and other online marketing initiatives
Comply with regulations and standards, and protect the organization’s public reputation
Univera is a leader in the natural products industry, delivering high quality, life-changing health products. With science and quality control second-to-none, we are experts at discovering and isolating bioactive compounds in medicinal plants . . . creating products that will enhance your health, bring you more vitality and quite simply, make you feel better at every age! Unlike others in our indu...stry, Univera is fully integrated from farm-to-family . . . the company grows, discovers, develops and manufactures its products. Find out more about us at www.newunivera.com.
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