Communications, Field services/development, Marketing/Sales
4 Year Degree
As a member of the Ruby Ribbon Executive Leadership Team, the Vice President of Sales will report to the Founder and CEO, and is critical to driving nationwide sales and Stylist acquisition. The executive will work directly with our sales force of independent business owners, manage the corporate sales department, and will deeply collaborate cross functionally with Marketing, Product Development, Finance, and Operations to meet immediate and long-term business objectives.
We are looking for a driven, results-oriented sales leader who has the hands-on, do-it-all urgency of an entrepreneur along with the professional experience and proven track record of growing a highly successful nationwide direct selling community. The candidate must have a passion for our mission, love of people, and demonstrate extraordinary leadership skills that rely on an endless energy for training, nurturing, recognizing, and developing people.
Role & Responsibilities
Align sales objectives with the company’s business strategy through active participation in corporate strategic planning, sales strategy development, forecasting, sales resource planning, and budgeting.
Develop annual and quarterly sales and Stylist acquisition goals and drive the field execution to exceed targets. Creates quarterly bonus targets and plans.
Manages the Sales department, inclusive of in-field Directors of Sales; and the Training and Curriculum and Operations functions, and collaborate on management of the events and customer service functions.
Able to design promotions and programs and assess their effectiveness. Having designed the promotions, knows how to effectively roll them out to the field to crate action.
Drive success of Events (the National Convetion, Director’s Summit, quarterly in-field travel blitzes). Determines strategy to use the investment in these events to crate quarterly goals.
Lead, train, mentor, and coach Field Directors and Leaders to accomplish personal and team objectives, which improve skillset and achieve career potential. Foster a positive, inspirational, and motivational culture by a deep understanding of using incentives to motivate behaviors that create desired results.
Deliver effective public speaking messages to small and large groups of Stylists, the public, peers, and the board of directors.
Proactively review and analyze sales and Stylist acquisition performance against company programs, forecasts, and plans to determine effectiveness and adjust as necessary to achieve goals.
Identify rising stars by maintaining strong relationships within the top tier of field leadership ranks, ensuring we motivate and retain our up and coming leaders.
Represent the voice of the field at internal headquarters by providing input and collaboration with cross-functional partners to affect strategic decisions and field development.
Desired Skills and Experience
Bachelors degree in Business or Marketing required, MBA preferred.
10 to 15 years experience at the Executive level in a sales position involving a field sales team, with at least two to three years with a best-in-class direct sales company. Can articulate their role in driving the success of that company. Has created double digit growth in the field in the past, and comes to the table with ideas and strategies.
A demonstrated ability to provide strategic direction and to successfully execute plans that drive business performance.
Technology-literate. Can use excel and PowerPoint to express ideas. Embraces the use of technology to improve sales force productivity and growth.
Analytical. Uses data to identify problems and opportunities early. Strong command of what the KPI’s should be (Key Performance Indicators). Uses, data, reports and analyses to set priorities and formulate recommendations that impact growth.
A do-er. Willing to be hands-on. Thrives on multi-tasking. Drives results and changes tactics as necessary.
A great speaker who inspires and motivates. Polished and professional.
A “heart-filled” presence. Truly cares about the Stylists; will embody our values; thrilled by the opportunity to develop others capabilities.
Ability to build strong relationships, connections, and networks while being capable of communicating with a diverse range of individuals.
Ability to manage cross-functionally where collaboration, influencing skills are paramount.
Ability to work well under pressure, handling multiple tasks and balancing multiple objectives, while consistently ensuring the highest priority objectives are met.
Strong planning and organizational skills.
Ability to travel.
The ideal candidate will reside in/relocate to the San Francisco Bay area, and operate from the Ruby Ribbon corporate offices in Burlingame, CA. Substantial travel is involved.
Additional Salary Information: Compensation will include a base salary, quarterly bonus and equity.
Ruby Ribbon is a fast-growing social selling fashion company that held its first sales event in 2012. The company is well funded and backed by top-tier venture capitalists Trinity Ventures and Mohr Davidow Ventures.
The unique product line includes shapewear, wardrobe staples such as t-shirts, leggings and skirts with shapewear built in, and fashion items. The Wall Street Journal dubbed the com...pany’s products as a “combination of Spanx function with Lululemon style.”
The products are sold exclusively through a national network of independent personal stylists who conduct “pop-up” events in venues including living rooms, offices and salons and sell online through personal websites. Stylists use the latest in social media and technology to build their businesses and increase their sales footprint while drawing inspiration from Ruby Ribbon’s core beliefs: entrepreneurship, friendship and camaraderie.
Consumer response to our products and their shopping experience is strong resulting in accelerated growth. Our average trunk show sales are one of highest in the direct selling industry, providing a lucrative earning opportunity for our growing base of stylists.
Team. We value working together.
Confidence. We strive to enable the confidence of every team member.
Growth. We embrace personal development.
Time. We respect each others' time.
Results. We believe in tangible, measurable progress that enriches our community.
Ruby Ribbon – our gems:
Courage – Heart – Truth – Integrity
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